Sherri Gjermo, CEO of Greater Insurance Service Inc., is the second generation of leadership in the family business. And the third generation is already waiting in the wings.

Founded in 1974, the Madison, Wisconsin-based agency was built on a philosophy of responsive, innovative customer service and a sense of camaraderie in the workplace, Gjermo said. Those values helped the agency earn the Bronze Regional Award for the Midwest region in Insurance Journ

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