Nationwide AVP lifts lid on social media and Zaya Campbell’s success

In the fast-paced world of TikTok marketing, going viral has become a coveted achievement, offering businesses, like insurance company Nationwide, the chance to reach massive audiences in a short space of time in a way traditional media can’t.

Some insurance companies have been quick to recognize the value of connecting with audiences through the platform, and recently, Nationwide has been able to leverage a piece of viral media into an attention-grabbing campaign.

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