Brand values of the most valuable insurance companies show a mixed bag of results. Find out how the top insurers fare amid the current economic climate
Despite experiencing a dip in brand value, the world’s five most valuable insurance brands retain their places on Brand Finance’s latest Insurance 100 rankings. The brand valuation consultancy’s annual report lists the world’s most valuable insurance companies based on “the value of earnings specifically related to brand reputation.”
In this article, Insurance Business delves deeper into the insurance brands that made it to the latest rankings’ top 10. If you want to know how the recent economic climate has impacted the performance of the industry’s biggest brands, then this piece can give you an idea. Read on and learn more about the most valuable insurance companies in terms of brand reputation.
Top 10 most valuable insurance companies based on brand value